2023 overview

As the dawn breaks on the New Year of 2024, H&H IP LAW takes a moment to reflect on the achievements and successes that have marked our journey throughout 2023. We are delighted to share these accomplishments with our valued and loyal partners.

By meticulously highlighting the most pivotal events and milestones, this overview encapsulates the essence of our collective efforts and learning experiences. It offers a comprehensive narrative that not only acknowledges our achievements but also identifies areas for growth and improvement.

***Key dates***

06/08 March 2023Training sessions

As is our annual tradition, H&H IP LAW conducts training sessions on behalf of our clients, who are brand holders. These sessions focus on the theme « Fight against counterfeiting – means of detection of counterfeit goods » and are specifically organized for customs officers. This year, the training has been extended to over 400 customs officers operating in the major ports of Morocco, including Casablanca and Tangier cities.

Training sessions conducted by brand holders for customs officers play a crucial role in addressing various aspects of intellectual property rights (IPR) enforcement, ensuring effective collaboration between brand owners and customs authorities.

– Customs officers are on the front lines of border control, and training equips them with the knowledge and skills needed to identify counterfeit goods. This includes understanding the distinctive features of authentic products and recognizing common counterfeiting methods.

– A well-trained customs force acts as a deterrent to counterfeiters. The increased likelihood of detection and interception discourages illicit trade, protecting both consumers and legitimate businesses.

May 20th, 2023: Participation in INTA 2023

For the Eleventh consecutive year, « H&H IP LAW » proudly participated in the 145th International Trademark Association (INTA) Annual Meeting held in Singapore. This event stands as the foremost gathering within the trademark community, fostering networking opportunities, providing continuous legal training for Brand Owners/Agents, and facilitating interprofessional exchanges on industrial property.

The membership of the association comprises more than 6,400 organizations from 181 countries. The organizations represent nearly 36,000 professionals, including brand owners from major corporations, small- and medium-sized enterprises, law firms, and nonprofits. the community also includes government agency members, professors, and law students.

October 2023: H&H IP LAW integrated into IP new system “IOLITE”:

At H&H IP LAW, our commitment to advancing and improving our services for the benefit of our clients remains unwavering. We invested on the acquisition of the state-of-the-art system for managing industrial property, trademarks, patents, designs, as well as handling litigation and disputes , through the Software  #IOLITE Intellectual Property Management.

This cutting-edge technology signifies a significant leap forward, empowering us to enhance our expertise and operational efficiency in addressing the client’ intellectual property needs with unparalleled precision and speed. Our dedication to providing the highest level of service to our clients is at the forefront of our mission.

Attached herewith are some photos capturing moments from our team’s training on this cutting-edge system, our company will always be looking for possibilities that the technology brings and look forward to elevating the standard of intellectual property services we offer to our clients.

November, 2023 : Participation in Artificial intelligence Masterclass

Our dedicated team and IP senior consultants have been committed into discovering new high-tech technologies and have actively participated in an advanced Artificial Intelligence training program through an exceptional initiative organized by @AI CRAFTERS.

At H&H IP LAW, our commitment to excellence and innovation is exemplified by our ongoing pursuit of continuous learning. Recognizing the pivotal role of Artificial Intelligence in the field of Intellectual Property, this training program has been a crucial step in ensuring that we stay at the forefront of technological advancements.

Our team is acquiring top-tier skills and cultivating a deep understanding of AI, essential tools in our mission to safeguard and enhance our clients’ innovations.


This retrospective analysis plays a pivotal role in shaping our corporate identity, fostering a sense of unity among team members, and providing invaluable insights that inform our strategic decision-making. As we reflect on the past year’s successes and challenges, this overview becomes a guiding document, steering our business towards continued innovation, adaptability, and success in the coming years.

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